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Collections Reporting and Automation - Lexitas

Lexitas is an online group of companies that performs court reporting, medical records

and process serving. Each subsidiary within Lexitas had a group that was in charge of

invoicing their clients, sending out statements, and perform collection activities.
Key Tools/Skills Used:
Power BI
Power Automate
API Endpoints
Report Builder

Project Info

Related Services

Client

Lexitas

Date

15 December, 2023

Background

Lexitas is an online group of companies that performs court reporting, medical records and process serving. Each subsidiary within Lexitas had a group that was in charge of invoicing their clients, sending out statements, and perform collection activities. They have thousands of invoices that they sound out a month across hundreds of clients. One subsidiary specifically was moving over to an entirely new accounting system and needed a new and automated way of sending out statements each month to their clients. That is where we came to help!

Solution

The requirements were straightforward: automatically email out statements each month to all their clients, along with appended copies of their invoices. There were hundreds of statements, and sometimes a single statement had over 1000 invoices which made the problem large, but easily doable with the right tools. We started by coordinating with the IT team to build out an API endpoint we could use to query all the invoice and client data. We then built data flows that brought data together into a unified Power BI semantic model. Next we built some simple Power BI reports for the collection agents to view aging reports. Lastly and most critically we built an interface within Power BI that let Lexitas select any or all their customers and with one click of a button, generate and send out all the statements needed for the month.
This automation mainly utilized three tools: Power BI, Report Builder, and Power Automate. Power BI gathered the data together and provided a simple interface. Power Automate was used to automatically loop through all the clients, generate statements and invoice copies for each, and email them to the clients. Power BI Report Builder was used to make the paginated PDFs of the statements with invoices appended to them. Everything coming together into a complex system that provided a very simple and efficient solution for Lexitas.
They liked the tool so much that Lexitas contracted Forerunners to build similar solutions for two of their other subsidiaries. Both with unique designs, requirements and data sources.

Business Value Delivered

Automated statements saved the collections team hundreds of hours each month in manually creating statements and sending them out.
Accuracy and efficiency of the statements allowed for more efficient collections activities which resulting in tens of thousands of dollars of monthly revenue.
Lexitas - Power BI Tool to Automatically Generate and Email Statements
Lexitas - Statement Generation Tool System Architecture

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    Marketing Analytics and Reporting - CUENTO

    CUENTO is a San Diego based marketing agency helping companies re-imagine their

    brands and boost their profits through various marketing efforts. Forerunners is the

    analytics partner for CUENTO marketing and has worked with them on over 10 clients.
    Key Tools/Skills Used:
    Power BI
    Google BigQuery
    StitchData.com (Data Pipelining)
    Zapier

    Project Info

    Related Services

    Client

    CUENTO

    Date

    2nd April, 2020

    Background

    CUENTO is a San Diego based marketing agency helping companies re-imagine their brands and boost their profits through various marketing efforts. Forerunners is the analytics partner for CUENTO marketing and has worked with them on over 10 clients. The most in depth engagement was working with Ballast Point Brewing. CUENTO became their marketing department and engaged in paid and organic social media marketing as well as classic media marketing (TV and Radio). The need was then to analyze the results of these marketing efforts against beer sales to monitor their effectiveness and improve the campaigns.

    Solution

    We built the dashboard and created reports to help optimize and validated the marketing efforts. We started by establishing the data pipelines from the various data sources. We used StitchData to automatically gather paid social data and pipe it into Google’s BigQuery database. We worked with both CUENTO and Ballast Point to establish procedures and formatting guidelines for the classic media marketing data. Lastly we worked directly in iDIG to extract the beer distribution data (sales). All of this was automatically ingested into Power BI to be transformed, combined, and presented in one cohesive format.
    The Power BI reports created highlighted return on investment for the marketing efforts, efficiency and reach of the various channels, and also analyzed the sales data for senior management. Forerunners has since assisted CUENTO with similar marketing analytics efforts as well as survey creation and analysis for the MLB.

    Business Value Delivered

    The reports helped CUENTO view and therefore update their paid social media strategy based on combined trends across multiple platforms
    Ballast Point senior management received comprehensive reporting of their sales and distributions for the first time and were able to make high level strategy decisions regarding their beer production and branding.
    CUENTO - Marketing Analytics Sample
    CUENTO - Ballast Point Sales Report Scrubbed
    CUENTO - Ballast Point Summary

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